Article By Joan Juliet Buck
Quote by Naomi Klein
In the ‘90s I wrote a lot about branding and how corporations were tapping into the deeply human need to be part of something bigger than just consumerism. “We’re not just selling sneakers. We’re not just selling laptops. We’re selling transcendence and a connection and community.” That trend actually made me feel hopeful that, actually, we don’t just want things, and all of this expensive market research was telling Microsoft and Starbucks and Nike that what we actually want is to be part of something larger.
Read the full interview here
Squash them all Naomi, squash them all.